Internet Marketing Blog

How Search Works [video]

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Digital Marketing Agency - How Search Works

Yesterday Google’s head of Webspam team Matt Cutts launched the video below on the GoogleWebmasterHelp YouTube channel introducing How Search Works, a website from the Google’s Inside Search team. By Iñigo Etxebeste  

New Facebook embedded posts

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Facebook Social Media

Facebook embedded posts allow you to put public posts into the content of your website. You will be able to embed both posts from Facebook Pages and profiles, but only public posts can be embedded into a site. Facebook’s developers are providing this great tool. It simplifies the process of improving social media engagement and website traffic. It integrates perfectly your social media content within your site. Having your Facebook…

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How a terrible logo can hurt your brand

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A bad logo can seriously damage your brand and completely ruin all your branding efforts. You don’t necessarily need to spend a fortune to create an amazing and sophisticated logo if you don’t have enough resources, but at least make sure it isn’t leading to confusion, misunderstandings or misinterpretations and that there aren’t any double-meaning figures behind it. We have come across a number of logos where its artists surely…

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How Twitter influences Christmas shopping [Infographic]

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Twitter management

Twitter has launched today an infographic that analyses Twitter’s influence on Christmas shopping. Twitter states they found out that 47% of monitored people have purchased a product because of what they’ve seen on Twitter. This is a study carried out by GlobalWebIndex based on a survey of 502 active UK Twitter users over the last 30 days. By Iñigo Etxebeste  

Google testing new design for AdWords ads

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PPC agency

Google has been testing a revamped design for its Google AdWords ads in the UK over the weekend. However it was visible to logged out users only, as any search query performed from a logged in account would show the old design. The AdWords ads area is lacking the coloured background, but each of the ad listings is showing up with a prominent and very visible “Ad” text in a…

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Impact of Google Authorship

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SEO campaign through Google Authorship

Many companies use blogging (on their own website or as guest bloggers) in order to drive traffic to their website and also to increase their authority on Google. Knowing this simple step for SEO, it is strange that still the vast majority of bloggers haven’t embraced Google Authorship which is an excellent way to increase your authority through your writing. All you need is good quality writing and a Google+…

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Goodbye to Google Certification Program & Hello to Google Partners

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Google Partner agency

Google recently decided to replace the Google Certification Program with a new program for digital agencies and online marketers: Google Partners. This revamped certification system will bring few changes comparing to the former program. The most remarkable change is that taking exams and getting certified now onwards will be free of charge (previously it was $50 per exam). There are other few changes but in general it remains the same…

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How to raise brand awareness through Pay Per Click (PPC) advertising

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There is a recurrent (and mistaken) myth on the paid search industry that states you shouldn’t bid for your brand terms in your PPC advertising campaigns. Defenders of this idea say it is a waste of money to bid for branded terms since you’re already ranking #1 for your brand name on organic results. This is a big mistake. There are multiple reasons why you should be bidding on brand…

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The power of integrated search marketing

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The total is more than the sum of its parts – this is the principle of the synergy. And we can apply this principle to online marketing as well. If properly done, you can get good results with a single PPC advertising campaign, or with an isolated SEO campaign. Or maybe just focusing on Social Media. Yes, of course you can. But you will get optimal and much stronger results…

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Do you want to feel something different?

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Have you ever heard about the differences between the right and left hemispheres of the brain? The right hemisphere is the illogical, the spontaneous, the artistic and creative, the wild and rebel. While the left hemisphere is the exact, the mathematical, the rational and logical, the sensible. Not long ago I had this amazing feeling, would you like to try it? Try this experiment and feel it. 1. Grab some earphones /…

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