Internet Marketing Blog

Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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Gloc Media earns Google Analytics Qualified status

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Google Partner agency

Gloc Media has been an official Google Partner since the very beginning of the Google Partners program that Google launched back in 2013. We have been certified in search advertising ever since the program launched, which “demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns”, according to Google. Last month we became certified in Google Analytics as well. This certification demonstrates proficiency in…

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14 QR Code Epic Fails: How To Ruin Your Marketing Campaign

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QR codes can be a powerful tool for companies to provide extra information to their consumers. When used properly, the use of these codes can be a fantastic way to link the real world to the online world and to encourage users to engage with brands. The problem is that people don’t really get them. Marketers overuse them while businesses and people misuse them. And sometimes this can be hilarious….

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Bing Ads: Prepare for Device Targeting Changes

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Bing Advertising

In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones,…

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Call-To-Action Button for Facebook Pages: How to Add it

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Facebook marketing

Last month Facebook released an announcement introducing the new call-to-action buttons for Facebook Pages. Pages are an important destination for people on Facebook, and according to Facebook, they are “building new ways for users to interact with businesses through them. This new call-to-action feature will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, the call-to-action buttons link to any destination…

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How to target the right audience with your Facebook advertising campaigns

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Facebook Social Marketing

Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Christmas is a great time to ensure that your adverts reach relevant audiences. As targeting on Facebook is more than twice as accurate than most online advertising networks (in narrowly targeted campaigns, the average online reach is 38% accurate, compared to Facebook, where the average reach is 89%…

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New major requirements to manage AdWords for clients

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Google AdWords management new policy

Starting November 2014, new transparency requirements will be mandatory for you or your digital marketing agency to continue managing Google advertising accounts for a client. Last month Google rolled out an announcement stating that their new third-party policy update will be coming soon. According to Google, the “Google third-party policy applies to third parties that purchase or manage Google advertising on behalf of their customers. This policy is different from…

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How to build a YouTube video ad campaign on Google AdWords in 3 simple steps

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Are you about to create an online video ad campaign? This is a complete step-by-step guide to do so from the Google AdWords platform in 3 simple steps. You can create an online video campaign to target YouTube and other sites from Google AdWords itself, but the whole system has been revamped (well, Google is constantly revamping everything, so no surprises here) so in this post we will explain all…

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How can your business succeed on Twitter [video]

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On Tuesday Twitter for Business launched a video providing few basic guidelines for businesses on how to succeed on Twitter. The video includes recommendations such as creating a content calendar, interacting with your followers by retweeting and replying to tweets, adding rich-media content to your tweets to boost engagement, etc. Nothing new here for social media consultants / experts, but it’s definitely a must-watch for business owners or newcomers to…

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How the new AdWords ad auction works

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Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear. Google’s chief economist Hal Varian provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads…

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